Monday, 22 June 2015


An upcoming move means that money has been tight, leaving poor Gemma to screen shop on all my favorite internet stores, without ever pressing the 'add to basket' button. Although there was one time, when I simply could not resist - it was a beautiful cobalt blue lace dress from my all-time favourite, Boohoo. They had 20% off all dresses at the time, so it would have been rude not too.

That's one of the reasons why I love Boohoo so much - they always have great discounts and deals on shipping. At the time of publishing they have 20% New In, 25% off Shoes and Accessories, and £1.99 Next Day Delivery, where you have up until 9pm to order. You can keep an eye on the latest discounts on this page.

 I have been lusting after so much at Boohoo, and with my birthday approaching in a few weeks, that shopping basket is going to be full.

1. Mia Stretch Print Plaited Jumpsuit
2. Kat Button Front 3/4 Sleeve Scarf Print Jumpsuit
3. Clarissa Zip Front Chambray Jumpsuit
4. Gail Grid Check Bandeau Jumpsuit
5.) Amiee Embroidered Panel Jumpsuit
I'm a jumpsuit obsessive, so it is always the first category I click on. I have a few Boohoo jumpsuits and I'm eager to add to my collection, both casual and more dressed up. How amazing is that chambray number...I've already cleared the mental space for it in my wardrobe.

1. Guns 'n' Roses Sleeveless Tank
2. Mya Mid Rise Relaxed Boyfriend Jeans
3. Boutique Daisy Waterfall Leather Look Jacket
4. Isabel Acid Wash Pocket Patch Denim Shorts
5. Gemma Toe Cap Trim Ponted Skater Flat.
6. Nicole Short Sleeve Crop Top
7. Helina Grey Marl Melange Joggers
If it is't jumpsuits thay get my sartorial juices flowing, it is streetwear. I may be approaching 32, but more often than not, I can be seen dressed like a teenage skater, and long may it continue. Boohoo have a great selection of denim, graphic tees and faux leather jacket, that no streetwear fan can be without. Those shoes are destined to be mine, don't you think? They are named after me after all.

What have you been lusting after on Boohoo's virtual racks?

Gems x

Monday, 18 May 2015


I must admit, I probably do take more selfies than necessary. But, like most women I have some periodic self esteem issues, so when I'm having a good face day, I feel the need to share it with the world, for their approval. Every 'like' is a little boost - especialy when most days I look like I have been dredged from a swamp most mornings, and not a nice swamp.

When it comes to working face days, the berry lip and/or liquid liner have been my beauty saviours - making me less crypt keeper more cute.

Berry lip courtesey of H&M, goofy teeth are models own!
Liquid Liner from W7
What hae been your beauty saviours this month?

Gems x

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Friday, 8 May 2015


It's time for the next installement of my 'Creatives' interview series, where I feature the independent brands and artists that deserve some extra recognition. This time round, it is quirky, handmade accessories label, Iced Rainbow, founded by the lovely Tom, who was kind enough to answer a few questions for me.

Where did it all begin for Iced Rainbow?
It all stems from being a keen creative when I was growing up - always drawing and I loved art, cooking, music and woodwork at school.

What is the story behind your unusual brand name?
Well... we all like a bit of sparkle and colour right? So.... my name comes from the meaning 'anything iced in all colours of the rainbow'. I work with sparkle and colourful pieces every day. It also means I'm a colourful person, bright and bubbly, and I try to show that in all my designs.

What challenges do you face being a small brand?
Honestly.... like every business it doesn't come without its challenges, so I'd have to say its exposure and just making your brand/designs stand out.

Where do you find your inspiration?
My inspirations come from many things: nature, experiences, holidays and that my mind sees things in a different way to others, like all creatives really.

I love your Majestic Hare pieces, do you have a personal favourite?
Thank you those are actually a story in themselves, as for having any favourites well I couldn't possibly pick one but.... if I had to choose it has to be my new colour pop, monochrome and floral rings because they add a bit of quirky fun and style to any outfit.

You have an amazing range of jewellery, plenty of which is unisex. Do you have a particular person in mind when you design?
I wanted to appeal to men and women of all ages, so I based most of my designs on both. As for having anyone in mind when I make anything - except for what I think people would love - I just let the creativity flow, take note of what others want, or suggest, as well as taking note of current trends.

Your designs have been worn by the likes of Beverly Knight an Nicole Scherzinger. Who else would you love to rock some Iced Rainbow beauts?
I can't say that I've thought about it much but if I had to pick it'd have to be Kylie Minogue, Madonna, Kodaline, and Mumford and Sons maybe, just to name a few.

What is next for Iced Rainbow?
Just to expand my product range more, as most of my designs are limited edition.

So, next time you're thinking about picking up some quirky accessories, why not check out Iced Rainbow. Here are some of my personal favourites...

1.) Wings of an Angel Charm Necklace.
2.) Magestic Hare Charm Necklace.
3.) Fields of Gold Barley Charm Necklace.
4.) Men's Osiris Double Leater Bracelet.
Dont forget to follow Iced Rainbow on Facebook and Twitter, to get all the up-to-date news and releases.

What are your faves from Iced Rainbow?

 Stay tuned for the next installment in 'Creatives' coming soon...

Gems x

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Wednesday, 22 April 2015


Bardot Dress, Belt and Earrings, New Look.
Heels, Primark.
It's not often you see scruffy old me all dressed up, so you really should make the most of this one - Gemma looking all sophisticated, is rarer than Kanye "I'm a lyrical genius" West being humble. But since I was going to a wedding, I didn't think casual jumpsuits, or teenage streetwear, would cut the mustard. So I went for a pretty dress, heels and I'm even wearing my actual ears, can you believe it?

I caught a guy at least twice my age, starring at the butt in a mirror as I walked, so I'm gonna count that as a win.

How are my little lovelies doing? I hope you have been enjoying the sun, at the expense of your career like me!

Gems x

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Wednesday, 15 April 2015


Wearing the 'FlutterBy' Tee.
So starts my series of interview features of independent creatives - the brands, musicians and artists that don't get the support they so deserve, because they don't have a bottomless marketing budget.

I've made no secret of my love of streetwear (I will be dressing like a teenage skater until I'm 60), so when the lovely Karl, founder of one of my favourite independent brands PercyCute agreed to a feature, I was pretty delighted.

The streetwear brand creates unisex tees, tanks, sweats and jackets, with totally unique prints, sketched and designed by the man himself. Sometimes controversial, but always a conversation starter, it's streetwear for those who aren't afraid to make a statement and stand out. Let's get on to the questions...

How did it all begin for Percycute?

I have been a taxi driver for the past 20 years and in this time I have always drawn even while waiting between jobs in my taxi. My sketches became more intricate, so much so that people would get in my cab to see what I had been drawing. Many times people asked why I was driving a cab when I can draw like I do . So about 7 years ago  I decided to go back to college to study graphic design. I graduated 3 years later and then decided to try freelancing my skills as an illustrator, within this time I was getting more requests to provide t-shirt designs for other companies. After a year of this I decided maybe I should produce my own garments with designs on that did not conform to other peoples briefs, basically use my own imagination to produce what I wanted to produce, without limitation. The name Percy Cute comes form the word persecute which means to oppress as I felt I oppressed in my skills for such along time that the name suited the company I was starting. 

You're designs are seriously original, where do you find your inspiration?

The inspiration for the designs come from everyday experiences and my imagination - most of the designs have hidden meanings especially the intricate ones . Although I do find people see completely different meanings in them, as I tend to use objects to portray a feeling or word which are associated to the title of the design.

My favourite design is 'Spaceman'. Do you have an all time favourite?

My favourite design is my gorilla really its a self portrait , if you look at him he’s slightly moody with a could not care less attitude.

Karl's favouurite design, the 'Gorilla'
Streetwear is so huge right now, how will you make sure that Percycute stands out from the crowd?

I'm never concerned about what other companies do, but I do appreciate others work and my favourite brand are Hubert & Calvin . I don’t look to stand out, I look to produce the artwork that I love and put that on a garment and hope that makes me more appealing than others. The designs are all limited editions, I only make 30 of each design before I re-draw, change or retire the design.

Your brand is brimming with attitude, who would you love to see rocking your pieces?

I have had a few celebrities wear my designs but I suppose I would like to see Zayn Malik wearing them, and I know this sounds bizarre, but watching his desire for his artwork really hits home with me and of course he has a massive following. Sportsman wise, obviously Mr Beckham would be amazing and I would love Pharrell Williams to shine in a few.

What's next for Percycute?

Next on the agenda are caps - a few alternative cap designs along with the expansion of full all over prints. As for the company, the aim is to get the brand in as many independent shops as possible and make the general public aware of what we do .

I certainly can't wait for the introduction of caps, I'm a huge fan of a good snap back. Until then, I've picked out some of my favourite PercyCute pieces...

1.) My Headspace Vest.
2.) Grey Skull Jacket.3.) Bleeding Rose.
4.) Love All.
5) Spaceman.
6.) Effing Care Bear Vest.
7.) Gorilla Sweatshirt.
8.) Flutterby 1969.
Be sure to visit the PercyCute website and check out this awesome streetwear label's social media channels: Facebook, Instagram, Twitter.

Stay tuned for the next installement of the next installment of the 'Creatives' series.

Gems x

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Tuesday, 31 March 2015


I know I've been a terrible blogger of late, especially to all of my lovely girls, you know who you are. I guess I have just been focusing on other aspects of my life - work, new friendships and thinking about all the things I need before moving into the new place. On what planet is an iron a fun purchase? And thinking about decorating just sends me into panic mode, everytime I'm in the wallpaper section of B&Q I want to crawl into the foetal position, until someone picks for me.

I'm still in need of a new photographer so there are no new outfit posts for me to share with you right now, so i't time for another batch of pictures that were rejected because I hated my face. But, to treat you to something new, here is a picture of me, dressed as Jareth, The Goblin King from Labyrinth...just something I wear om your average Tuesday...

Seriously, I would wear this everyday - why did the pirate shirt ever go out of fashion? Anyway, back to the non-ridiculous (well mostly)...

Feeling a little like a French Prostitute in: Dress, H&M
Being annoyed by the wing in : Jacket, USC
Preppy Tee, Primark
Leatherette Trousers, H&M
Showing some cat lady chic in: Coat, Next
Tie Dye Dress, Primark
Leatherette Trousers, H&M
Satchel, Next.
Playing in the old back yard in: Dress, H&M
Leatherette Jacket, Matalan.
Jumper, Dorothy Perkins
Belt, New Look
Sucking in, wearing the world's tightest pants from H&M
Sporty Tee and Bag, Primark.
Leatherette Jacket, Matalan.
Any suggestions on where I could find a new photographer, and how many outfit posts do you dismiss?

Gems x

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Monday, 9 March 2015


This outfit is a fairly old one, before I had the haircut, but I'm still in need of a new photographer. Applicants will be greatly recieved, preferably non creepy or at least only marginally creepy, no photoshopping my head onto naked bodies, unless the body is better than mine of course.

By the way, if you get a chance to try some Persian food, you need too. People may tell you that garlic has become your main scent, but it is totally worth that, and the meat sweats that come with it.

Any other world foods I should be trying.

Gems x
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